Tugas Softskills “COPYWRITING” – Mr. Romel Noverino

Soft Skill Assignment

Members of the group : 

1. Alfian N.R

2. Alfi Syahrialdi

3. Lilo Anada

4. M. Bayu Maulana

5. Wahyu Dika Akbar

Class : 1SA08

Link :  Axe Perfume Ad

[Why the men in this ad using axe perfume ?]

In this ad we see the men used a different perfume. The men went to a party and passed by a woman who happened to passed by. A woman was attracted by the perfume aroma of the men. One of the men looked cool and the other one looked luxurious. And then the woman was fascinated by the men. Not one woman only, but other women also fascinated by the perfume aroma of the men. 

Tone And Emotions

(This Ad Showed about the men who were going to a party by using dark and gold axe perfume. And then on the party, so many women who were interested to the men because of smelling perfume.)

We know, all ads must persuade the consumers through the medias. And this advertisement is very intensity, this include one of basic technique persusasion. So, it is the example of intensity technique.

Besides, the gold color as a symbol of beautifulness,high quality ,elegant etc. So,they use this is socompatible with the act like that.