Members of the grup :
1. Annisa Wahyuningsih (10616959)
2. Ayasha Tiara (11616227)
3. Nanda Niku (15616309)
4. Randa Arief (16616057)
5. Wahyu Dika Akbar (17616598)
1. Media use “the language of persuasion.” All media messages try to
persuade us to believe or do something . News,documentary films, and
nonfiction books all claim to be telling the truth. Advertising tries to
get us to buy products. Novels and TV dramas go to great lengths to
appear realistic. To do this,they use specific techniques (like
flattery,repetition,fear,and humor) we call “the language of
persuasion.”
Advertising tries to get us to buy products. This is actually the
important thing in this advertising. This advertising try to believe us
to make us buy that. This concept is important because the company want
to impress the consumer to buy their product. Here are one example
PIC : https://www.google.com/search?q=SK2+ADS&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi3ov_un53RAhWIuY8KHY0PBnQQ_AUICCgB&biw=1366&bih=657#tbm=isch&q=sk2+advertisement&imgrc=1tTcNmtIaNMIeM%3A
This ad is probably targeting women and this ad impress buyer to buy
their product because this product can make you look younger. You can
see in this ads they are using words ‘’Age doesn’t matter”
2. Media construct fantasy worlds. While fantasy can be pleasurable and
entertaining , it can also be harmful. Movies,TV show ,and music videos
sometimes inspire people to do things that are unwise,anti-social,or
even dangerous.At other
times,media can inspire our imagination. Advertising constructs a
fantasy world where all problems can be solved with a purchase . Media
literacy helps people to recognize fantasy and constructively integrate
it with reality.
if you have this you are rich, if you use this you cool. So this
advertising make one thought to make their product be bought. And then
buyer think when they are have or buy that they can be cool, or
something. Here are one example
PIC : https://medialiteracyproject.org/sites/default/files/images/Jose-Cuervo-Fantasy-Team/index.jpgbiw=1366&bih=657#tbm=isch&q=jose+cuervo+ads&imgrc=gJ8hIxcBoH0XwM%3A
If a man drinks Jose Cuervo, they’re going to be surronded by many thin,
attractive women. And its giving consumers the impression that by
drinking this product, they’re bound to be popular and have a good
night.
3. Media messages contain “texts” and “subtexts.
” The text is the actual words,pictures and/or sounds in a media message
. The subtext is the hidden and underlying meaning of the message.
On the surface, advertisements know exactly what is needed to attract
their target audience; most often through uplifting background music,
bright colours and attractive. However, with these messages comes the
ugly truth of media advertising. In many cases, a succesful commercial
advertisement is created when an ad effectively makes the custumer feels
insecure and incomplete without the product.
VID : https://www.youtube.com/watch?v=aDiLcczlkbc&list=PL6B966415B0D3F15D
TEXT
-Using this CoverGirl product will make your skin flawless.
-The “new formula” blends with your natural skin tone to make your beauty appear natural.
-This product will help even out your skin tone.
-Nobody will realize that you are wearing makeup
SUBTEXT
-Your skin will remain flawed if you don’t use this product.
-Your skin is currently uneven ,and such skin tone is considered unattractive.
-You personally need to purchase this product in order to look beautiful.
-If you don’t purchase this product , you are not going to be beautiful
and everyone will notice your uneven skin tone;you will not “fit in”.
4. Media messages can be manipulated to enhance emotional impact.
Movies and TV shows use a variety of filmic techniques (like camera
angles,framing,reaction shots,quick cuts,special effects,lighting
tricks, music, and sound effects) to reinforce the messages in the
script. Dramatic graphic design can do the same for magazine ads or
websites. The stronger media is when they are involve feels and our
mind. This ads use this techniques and trying to transfer that feels
(family, gender) for their product.
VID : http://www.youtube.com/watch?v=reHGilRhhlk
This tampon commercial illustrates how ads manipulatedwomen during a
time that all females experience: their period. Every woman needs a way
of managing their menstrual cycle for their health and hygiene, and
these ads abuse this feminine need in a mischievous way. They are
implying that having your period is a burden on all women, and they
will not be able to be themselves without using this product. Although
the menstrual cycle can be a hassle, these advertisment says “find out
why Playtex Sport Super beat Tampax Pearl Super overall”, they are
making the other brand inferior and less hygienic, even though both
brands are created and accurately help women during their period
5. Media effects are complex.
Media messages directly influence us as individuals , but they also
affect our families and friends, our communities,and our society. So
some media effects are indirect. We must consider both direct and
indirect effects to understand media’s true influence
The media affects the way act and think. It has a profound influece on
the behavior of the audience. It can affects the physical self, the
emotions, the psychological aspect, and even the spiritual stand of many
people.
Do you feel like attemping a stunt from a movie?
Do you base your fashion on what you see the celebrities are waring?
Do you copy the hairstyle of your favorite famous personalities?
Have you ever attempted to walk model-like in an attempt to imitate those ramp models in fashion shows?
If you answered yes to any of these question, then it is accepting the
influence on media in your life. However, it is important to dwell on
the negative influences of media because these can change the dynamics
of the society for the worse.
6. Media convey ideological and value messages. Ideology and values are
usually conveyed in the subtext. Two examples include news report
(besides covering an issue or event,news reports often reinforce
assumptions about power and authority) and advertisements ( besides
selling particular products,advertisement almost always promote the
values of a consumer society.
The examples obviously apple are the only company making iPads, iPhones
and Machintosh computers, but this does not account for other computer,
smartphone and tablet manufacturers who make similarly (or even better)
specified devices. Not that you would ever know that from reading a
single item of web content produced by the Apple marketing team
PIC : https://www.google.com/search?q=apple+ads&biw=1366&bih=633&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj-g_q5o53RAhUDrI8KHRFPAUIQ_AUIBigB#tbm=isch&q=apple+products&imgrc=x8IdBxYcazmm4M%3A
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